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Second Harvest Community Food Bank Blog

Join our Social Media Blitz to Protect Hungry Families

Last week, Feeding America and our national partners teamed up to mobilize our collective networks for a National Call-In Day. Together, food banks and other advocates generated thousands of calls urging Congress to protect hungry families in deficit reduction. Your voices were heard, but negotiations continue, and we need to keep the pressure on!

That’s why we’re launching a two-week social media blitz, focusing on the White House this week and on Congressional Leaders next week. The goal of the campaign is to generate a high volume of Twitter messages targeted at the five key negotiators in deficit reduction talks. This effort will be supported by Facebook posts to raise awareness about the issue and our social media campaign.

Please keep reading to learn how you can support our efforts to continue elevating the voices of hungry families during the critical weeks ahead.

Campaign Overview

There are three main actions you can take to support the campaign:

  1. Retweet messages from Feeding America, food banks, and other campaign participants.
  2. Tweet an original message from your food bank using the guidelines below.
  3. Post a Facebook message about the campaign on your food bank’s Facebook page.

To ensure that the message reaches our target audience, each Tweet must include the correct Twitter handle. To help us track our impact and deliver a clear message, each Tweet must also include at least one of the following hashtags: #SNAPworks or #ProtectGiving. 

Campaign Calendar

  • Thurs Dec 6: President Obama
  • Fri Dec 7: President Obama
  • Tues Dec 11: Speaker of the House John Boehner
  • Weds Dec 12: Senate Majority Leader Harry Reid
  • Thurs Dec 13: House Minority Leader Nancy Pelosi
  • Fri Dec 14: Senate Minority Leader Mitch McConnell

Twitter Handles to Use (all posts must use)

  • Thurs Dec 6: @WhiteHouse
  • Fri Dec 7: @WhiteHouse
  • Tues Dec 11: @SpeakerBoehner
  • Weds Dec 12: @SenatorReid
  • Thurs Dec 13: @NancyPelosi
  • Fri Dec 14: @McConnellPress

Hash Tags to Use (all posts must use at least one)

  • #SNAPworks
  • #protectgiving

Bonus Hash Tags (use hash tag form when using the following words)

  • #FoodBanks
  • #SNAP
  • #hunger
  • #WIC
  • #FiscalCliff

Supporting Stat (optional)

  • 1/5 kids at risk of #hunger
  • 46% increase in #FoodBank clients since 2006
  • 91% of #SNAP benefits go 2 households below the poverty line
  • 76% of #SNAP households include child, senior, or disabled
  • #SNAP benefits 4 senior households average $1.23 per person per meal

Sample Tweets

  • @WhiteHouse Stand up 4 hungry families in deficit deal. Dont cut food 4 1/5 kids at risk of #hunger #SNAPworks #ProtectGiving #WIC Pls RT
  • #FoodBanks have seen 46% more clients since 2006. Charity cant do it alone. Tell @WhiteHouse #ProtectGiving #SNAPworks Pls RT
  • #SNAP benefits 4 senior households average only $1.23 per person per meal. @WhiteHouse protect hungry seniors in debt deal #SNAPworks Pls RT
  • 91% of #SNAP benefits go 2 households below poverty line. Dont throw hungry families off #FiscalCliff. @WhiteHouse #SNAPworks #ProtectGiving
  • Tell @WhiteHouse 2 protect hungry families in debt deal. 76% of #SNAP households include child, senior, or disabled. #SNAPworks PlsRT
  • 1/5 kids at risk of #hunger and half #SNAP participants R kids. Tell @WhiteHouse 2 protect hungry families. #SNAPworks #ProtectGiving PlsRT
  • #FoodBanks serve 14 mill kids & 3 mill seniors a year. Tell @WhiteHouse to protect the hungry in debt deal. #SNAPworks #ProtectGiving PlsRT

Posted by Aaron Smullin, public relations specialist - Wednesday, 12/05/12, 09:52 AM - Comments - Category: Miscellaneous

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